Low operating costs combined with a differentiated operating system and close communication with users will help Jolla survive in the cutthroat smartphone market, according to CEO Tomi Pienimäki.
The last two weeks have been busy for Finnish company Jolla, which last week announced that it had shipped a commercial version of its Sailfish OS and then headed for Mobile World Congress in Barcelona.
Being a small company trying to compete with giants like Apple and Samsung has both its ups and downs, according to Pienimäki. One advantage is that low operating costs mean it doesn’t have to sell many phones to survive.
“The market is huge and we don’t need a large share. We are talking about hundreds of thousands of phones yearly, but not more than that,”